Sharlho is targeted at conscious consumers or people who choose to tread lightly through life. As a slow fashion brand that puts the well being of our team first, Sharlho has immense potential among people who like to wear their ethics on their sleeve, pun most definitely intended.
Slow fashion encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste – All issues of concern for millennials across the globe. Our ode to a Himalayan heritage and high quality materials finds favour among an older demographic, considering our designs are both subtle and classic.
Sharlho wants to pull a discerning shopper. Traditional methods of creation and hand made products are finding favour as trends indicate the flourishing of small private labels. An increasing number of Indian metro shoppers are tiring of clearance sales, tacky and low quality goods, while also seeking to create sharable stories about their lives. ‘Indie’ is now aspirational.
By adding transparency about our production process and educating consumers about the craft of handmade clothes and accessories, we hope consumers will begin to understand what is required of producing a well-made garment or handbag. We consider this integral to our mission as a company – to convert more people to slow fashion.
As a rare Tibetan owned and operated lifestyle brand, our planned outreach to the sizeable Tibetan population across the globe will be enabled by bustling online communities, news and lifestyle platforms. We have ensured local visibility by partnering with events like the Tibet Film Festival. Other niche communities and publishers to target are Indophiles, people in support of Tibetan issues, followers of HH Dalai Lama, mountaineers, and social justice warriors.
Sharlho products are aimed at those who can recognize a cheap imitation a mile away whether product or person!